Side Hustle – Video Marketing Edition

The side hustle for women has been prevalent for decades. It started out as Tupperware, makeup, and cleaning product parties; which were in addition to a full/part time job or staying at home watching the kids  (major respect). Now, it has exploded to literally everything!!  When we run out of a product or need an outfit, we don’t have to make a special trip to the Mall or beauty store. We can just tell our girlfriend, and she will bring over exactly what we need. Everywhere we look on social media, we see our entrepreneurial sisters, moms, aunts and friends selling products that they believe in; but most importantly, they are putting a little cash in their pockets! I’m sure we all have friends selling buttery soft leggings, lipsticks that last forever, skin products that de-age in a matter of days, healing oils, jewelry, brightly colored kids’ clothes, unique books, hair-bows, etc. Part of this product explosion is due to Facebook video marketing. While we are so proud of our family and friends for their initiative (girl WERK), I think we can all admit that some are marketing better than others. Trust me, I know it takes guts to get up there in front of the camera and show off your goods.  However, we can always strive to do better.

After extensive viewing of Facebook marketing videos, I recently noticed one of my friends that uses Facebook videos to market her product really well. I asked her about the tips and tricks she uses in hopes to keep pass on this knowledge to some of you.  To those of you that aren’t making Facebook videos, you get a little behind-the-scenes look at what it takes to make a really excellent amateur marketing video.

Here is a look into my chat with one of my besties, Melissa Moss:

1.What’s your product?

2. How many videos have you done so far? What kind of response have you found when you market with Facebook videos?

3. What makes you qualified to tell us about Facebook video marketing?

4. Why did you decide to use Facebook videos as a marketing tool?

5. What tips can you give us about shooting a Facebook video?

6. What products do you use?

Products used/recommended:

Smartphone Holder

iPhone Camera Tripod

Umbrella Lights

Peel and Stick Wallpaper

7. What are you wearing?

8. Facebook recorded video vs. Live Feed?

Melissa: “Live is good for great interaction.  I go live on Facebook so the customers can interact and ask questions as I go.  The downside to live is that your customers actually have to be online when you are.  Otherwise, it is just another video for them to view at their convenience. I’ve found that evenings or lunch time is ideal to catch your customers online; 2:00 p.m. is not ideal when people are working.  Live is also great to help build excitement over an announcement or if you want to just hop on to give a quick message that is better conveyed via live video rather than text or an image.  I believe that if you provide great and strong content via live video, folks will watch them.  If you are stumbling and mumbling about and only providing content that could be provided in a more efficient manner then you will lose his/her attention for that video and future videos.  Some tips: Rehearse quickly in a mirror before going live.  Attempt to minimize distractions (think ninja Momma on BBC…ha ha) and be confident in what you are saying.  Don’t apologize, just move forward with your message or demo.”

I hope this was helpful to you all.  I know it was for me!

If you are interested in taking a look at Melissa’s Facebook marketing videos, you can find them at her Facebook group: Melissa Moss ∼ Jewelry Lady. Anyone who joins her Facebook group will receive a $5.00 coupon for any item of jewelry.  Just mention the code: Glitter Jungle. You can also find her products at melissamoss.mypremierdesigns.com.

Let us know of any tips/trick or products that have made your lives easier when using Facebook video marketing! Keep up the hustle ladies!

xoxo,

Lauren

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